Pocket — One of my best purchases of 2011

Pocket logo

Pocket, the tool I use for my digital consume-it-later file. Previously known as “Read It Later.”

Once known as “Read It Later,” Pocket, the save-content-for-later-consumption tool is my briefcase of reading and watching resources that has followed me for almost half a decade and through at least 20+ mobile and tablet devices. This scrappy and lean startup had me from the beginning with their advanced sharing and tagging tools, and they hustled hard against many similar competitors, including the (at the time) more cleanly-designed Instapaper, one of the darlings of the tech world helmed by the brilliant Marco Arment.

They’ve changed their subscription model, but the $4 (I can’t even remember what the cost was originally) to support them back when it was Read it Later was well worth the value it’s provided me. It’s not just reading, btw, they support and segment out video and photos too, so if you’re looking for something more visual, you can chow through those archives separately, as well as lots of tagging options for building your own workflow. (I’ll post more on my Pocket Pro-Tips soon…)

They now have a premium service for $4.99 a month with archival features, which I would pay for if I didn’t already have Pinboard with that support. (Or if they created my dream media eBook and Audio Book library tool. Or bought PocketCasts or incorporated podcasts and high-speed playback (I know I could probably cobble together an IFTTT for flowing podcasts into Pocket, but native implementation would be awesome), I’d pay for that to have one go-to place for all my ‘news-ish’ / long form / timely reading-listening-watching to do.

It appears they are moving to be more social-focused though, with their new public feed features (which is understandable, social is so hot right now… private digital library collections are so OVER). The new Pocket recommendation feature introduced in August has been pretty freaking fantastic surfacing things I’m deeply interested in but haven’t seen (which is a challenge as much as I read and track my interests) so I’m looking forward to seeing how this develops!


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So, what do you think ?